01. Meet the Client
S Sachu’s Resort is a beach resort at Sasawane near Alibag. The resort offers a very peaceful ambiance, set in the midst of lush greenery, and a well-manicured lawn. It has 4 Deluxe rooms facing the Sea and a Dormitory with a garden at the backyard. Their restaurant serves best authentic Konkani food to its guests.
02. Objectives
Alibag is a popular tourist destination with high competition in the Hospitality industry. Our Client resort was a newbie and wanted to build visibility among tourists planning vacation in Alibag. He wanted to attract more bookings – both in and off season.
03. Our Strategic Solutions
- Design and develop a user-friendly website design to present accommodation details, resort amenities and information about the surroundings with integrated Google Analytics.
- The website had to be responsive making it reachable and user-friendly even when opened on tablets or smartphones.
- Integrate WhatsApp CTA on the website to allow visitors to contact the representative and book rooms directly, without the need to use other platforms.
- Establish the Social Media Presence – grow the audience, maximize engagement and increase the awareness of Sachu’s Resort.
- Social Media Organic Plan – content creation and curation in order to promote not only the resort but nearby tourist attractions, local culture, native festivals and celebrations.
- Social Media Paid Plan – Facebook and Instagram Ads campaigns promoting the Facebook Page and the website.
- Create different Campaigns for different audiences on different occasions. Our Women’s Day campaign for #girlgang and parents with #girlchild promoting 20% discount, gave our client 80% bookings even on weekdays.
04. The Result
- In the first month of its online presence the website received more than 000 visits and almost 000 page views.
- 25% bookings enquiries directly from Website.
- Over25+ reviews on Google with 4.7 average ratings.
- Increased Brand awareness, likes and followers on Facebook and Instagram.
