October 12, 2019
Initialize Group

01. Meet the Client

S Sachu’s Resort is a beach resort at Sasawane near Alibag. The resort offers a very peaceful ambiance, set in the midst of lush greenery, and a well-manicured lawn. It has 4 Deluxe rooms facing the Sea and a Dormitory with a garden at the backyard. Their restaurant serves best authentic Konkani food to its guests.

02. Objectives

Alibag is a popular tourist destination with high competition in the Hospitality industry. Our Client resort was a newbie and wanted to build visibility among tourists planning vacation in Alibag. He wanted to attract more bookings – both in and off season.

Initialize Group
Initialize Group

03. Our Strategic Solutions

  • Design and develop a user-friendly website design to present accommodation details, resort amenities and information about the surroundings with integrated Google Analytics.
  • The website had to be responsive making it reachable and user-friendly even when opened on tablets or smartphones.
  • Integrate WhatsApp CTA on the website to allow visitors to contact the representative and book rooms directly, without the need to use other platforms.
  • Establish the Social Media Presence – grow the audience, maximize engagement and increase the awareness of Sachu’s Resort.
  • Social Media Organic Plan – content creation and curation in order to promote not only the resort but nearby tourist attractions, local culture, native festivals and celebrations.
  • Social Media Paid Plan – Facebook and Instagram Ads campaigns promoting the Facebook Page and the website.
  • Create different Campaigns for different audiences on different occasions. Our Women’s Day campaign for #girlgang and parents with #girlchild promoting 20% discount, gave our client 80% bookings even on weekdays.
Sachu's Resort

04. The Result

  • In the first month of its online presence the website received more than 000 visits and almost 000 page views.
  • 25% bookings enquiries directly from Website.
  • Over25+ reviews on Google with 4.7 average ratings.
  • Increased  Brand awareness, likes and followers on Facebook and Instagram.

Impressed with the results?