Published
June 13, 2020
Category
Delivery Mobile App
client
01. About Client & Objectives
OOwned and operated by a family, KuKooChKu has become a prominent market player in the poultry industry within its operating region. The challenge brought by them was more than just developing the app for ordering chicken. In a nutshell, the difficulties of the project were as below:
- Building a whole system that includes app, an admin panel and a delivery partner module.
- Accomplish the project development in just 3 weeks.
- Limit the checkout to targeted pin codes provided by client.
- Promote the app and to meet targeted numbers of registered users.
02. Design, Development and Marketing
Our client was on the lookout for a fast, reliable and user-friendly app. We documented and suggested the best features that can be integrated within the app in the given timeline. Our team designed architecture and user experience to make the products easily accessible and add order to cart quickly and conveniently.
The entire project was completed within a month as the client wanted to launch the app as soon as possible. Our application developers worked around the clock to meet the deadlines and deliver the project within timelines. With regular client communication and a seamless feedback loop, we successfully delivered a stunning, easy-to-operate, and desired android application.
Marketing the app and increasing the customer base was part and parcel of all this. We divided our Digital Marketing strategy into two stages, Pre-Launch and Post-Launch. Our Pre Launch marketing plan included play store keywords research and implementation, app description optimization and building hype on Facebook and Instagram through organic posting. Social Media Paid Promotions were the part of our post-launch marketing strategy. It also included email marketing, sms marketing and organic posting on Facebook and Instagram.
03. The Result
The KuKooChKu Online Chicken application has been launched successfully in the market and is getting commendable eyeballs on the Google play store. Graced with unmatched reviews, the application indeed proved the efforts made by the entire team.
As a result of the innovative and sustained promotional campaigns undertaken by us, the app had 500+ downloads in a month with _____ users registered from across the targeted areas our client delivered. Our expertise on the field is allowing us to tailor solutions that apt for the client’s requirements.
As per the Client’s requirement we have successfully launched a basic chicken shopping app, but we are committed towards continues improvement and will soon come up with more advance features!
Till then you can take a look at what we’ve come up with here.
