O On 7th June 1937, Krushival was started as a weekly magazine and the masses got their platform. Back then the farmer’s leader, Narayan Nagu Patil, who was outraged by the injustice on farmers and the scandal of the newspapers, realized that there was no alternative but to start his own newspaper. Today Krushival is widely read and one of the leading daily newspapers in Raigad.
Krushival is already quite popular newspaper among the locals in Raigad. However they wanted a Digital marketing partner to help them build a reader base digitally. Additionally, being a content driven platform, Client also wanted to generate revenue from Google AdSense. Though they had a portal, it was not fulfilling the need.