October 12, 2019
Furniture Manufacturer
Initialize Group

01. Meet the Client

D DesignBee – A Brand by JSR studios is a furniture manufacturing workshop that collaborates  with  interior  designers and  architects,  providing  them  their finest  designs. A brand known for its modern and beautifully hand-crafted furniture collaborated with us to mark the beginning of their digital transformation

02. Objectives

Our client is into B2B and the product range they manufacture is meant to be for designers and architects. They wanted to build a strong brand persona that would attract mainly the interior design & architecture industry professionals, and as a result drive sales

Initialize Group
Initialize Group

03. Our Strategic Solutions

  • Design and develop a visually clean yet very attractive e-catalog website to showcases their Finest Furniture Designs.
  • Build a design that is responsive and user friendly to create a seamless user and Brand experience.
  • Integrate an product enquiry button to encourage visitors to  take action and generate lead.
  • Implement a fully responsive solution backed with an admin panel to capture lead details.
  • Establish the Social Media Presence – grow the audience, maximize engagement and increase the awareness.
  • Social Media Organic Plan – strategized to share weekly organic posts on social media platforms promoting each product.
  • Social Media Paid Plan – Facebook and Instagram Ads campaigns promoting a set of product range, driving traffic to website.

04. The Result

  • Over a period of 10 months the average leads captured from website alone were around 80 per month.
  • Social Media organic efforts resulted in increased brand awareness and higher number of people enquiring for products.
  • Social Media Paid promotions generated around 000 average monthly leads

Impressed with the results?